Levante
Nobile 1942
The name derives from the Italian word that is used to indicate sunrise (Levante means to "stand up") and is also rich in allegories for the East and for the countries east of the Mediterranean in general. It is the smell of the splashes of sea water carried by a light wind that awakens the lively air of the seaside towns. Refreshing but very elegant, a fragrance full of life. The strips of the bottle are the same as the umbrellas of the beautiful bathrooms in Liguria.
Fragrance Facts
Head notes: Marine accord, White flowers
Heart notes: Patchouli, Cedar, Sandalwood
Base notes: Vanilla, Caramel, Benzoin, White musk
Perfumer: Marie Duchene
Conception: Florence, Italy
Year of Release: 2017
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Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from tuscany, opened a perfumery for his wife.
Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represented the Italian elegance worldwide. We’ve never followed trends: the main example of this is in 2011, when the western world of perfumery went crazy for agarwood, we launched La Danza delle Libellule, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginning of Nobile 1942’s in the new millennium.
We can proudly say that we are one of few companies producing and packaging by hand “in house” our fragrance products. We do this job with care and dedication: all the perfume bottles are filled one by one handily in our laboratory in Genova. In addition to the Italian ingredients, such as bergamot from Calabria and Iris from Florence, we purchase raw materials from where we know they offer the best quality.
But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, silver filigree from Campo Ligure, Leather from Tuscany. Nobile 1942 perfumes are masterpieces of Italian artisan work.
Marie Duchene
Creations - Anonimo Veneziano, Casta Diva, Chypre 1942, Vespri Orientale, Vespri Aromatico, Vespri Esperidati, Patchouli Nobile, Ambra Nobile, Acqua Nobile & Muschio Nobile
Anne Sophie Behaghel
Creation - Fougere Nobile
Henri Bergia
Creation - Sandalo Nobile
Karine Vinchon
Creation - Estroverso
Mathieu Nardin
Creations - Perdizione & Café Chantant
Christian Carbonnel
Creations - Shamal & Malvs
Antonio Alessandria
Creations - Malia & Rudis
Luca Maffei
Creation - 1..1