Salvador Dali. In 1983, Salvador Dali launched his first fragrance as a tribute to Gala, his wife and muse with whom he was madly in love. To him, perfume was the "most beautiful messenger" of memories and happy moments. A multi-faceted talent, it was only natural for Salvador Dali to take an interest in fragrance, as it fell somewhere between art and fashion, another form of artistic expression. In 1981, after completing the Apparition of the Aphrodite of Knidos painting, he sketched a perfume bottle, drawing inspiration from the sensual lips and nose of the goddess of beauty and love. Two very symbolic elements representing the 5 senses, and synonymous with passion, taste and dreams. What better connection could there be between a fragrance and its bottle?

It is this sketch that would inspire the DALI fragrance launched in 1983, in a crystal numbered limited edition. Chosen by the Master, the feminine fragrance is a sensuous accord blending the rarest and purest varieties of jasmine, the flower he often wore tucked behind his ear as he painted, and rose. The first artist's fragrance in the world, this "sculptured bottle" is a true work of art that marked the creation of a Salvador Dali fragrance collection for women and men, still inspired by the artist’s imagination and branded with the renowned Dali lips signature.

Salvador Dali

“Among the five senses, smell is unquestionably the one that best gives the idea of immortality.”

A revered artist, an “over-the-top” genius and iconic figure of surrealism, Salvador Dali holds a prominent place in 20th Century Modern Art History... Eccentric to a fault, with a penchant for provocation and unpredictability, he was first and foremost among the most famous iconoclastic and avant-garde artists of our time. To this illustrious painter, art travelled well beyond painting. Also an eclectic artist, he had a passion for many disciplines where he would make his mark: interior design, furniture design, literature, fashion, jewellery, advertising, media, fragrance, publishing, and sculpture, among others. He collaborated with Coco Chanel and Christian Dior in fashion, Peter Brook in theatre, the Vogue and Harper's Bazaar magazines, Walt Disney and Alfred Hitchcock in film, Maurice Béjart for ballet theatre set design, Man Ray in photography, Poilâne in pastry, the list goes on.

"Divine Dali," as he called himself, guided us through his works of art and the magic of his world populated with dreamlike, bold and extravagant figures.