In 2007, Lisa Hoffman released a line of beauty products under the brand Lisa Hoffman Beauty. Today, Lisa Hoffman is the Founder and President of Lisa Hoffman Beauty. Lisa Hoffman Beauty specializes in fine fragrance products. In 2008, Lisa Hoffman was named "Newcomer of the Year" by Women’s Wear Daily Magazine. Lisa Hoffman Beauty was also named "Beauty’s Top 40 of 2008" by Redbook Magazine. Also in 2008, Lisa Hoffman Beauty won an Allure Best of Beauty award. She won another Allure Best of Beauty in 2009. In 2009, Lisa Hoffman Beauty won two nominations for the Top Five FiFi® Finalist in the Unique Boutique category. The fragrances Madagascar Orchid and Japanese Agarwood were nominated alongside Acqua di Parma, Karl Lagerfeld, Chanel, and Tom Ford.

In 2012, Lisa Hoffman Beauty was nominated for two FiFi® Awards, in the category of Technological Breakthrough, for their fragrance tools and their "Fine Fragrance Jewellery" collection. The company has been recognized for advanced algorithms that identify personal fragrance preferences for consumers. Their "Fine Fragrance Jewellery" collection was nominated for an award in Technological Breakthrough in Packaging Technology and Delivery Systems. The company was also nominated as a finalist in the HBA International Package Design Awards (IPDA) - a industry specific award.

In 2015, Lisa Hoffman Beauty won the ICMAD Award for its Brazilian Begonia Fragrance Bracelet.

Lisa Hoffman

Los Angeles-based perfumer Lisa Hoffman embraces every facet of life into her creative process, from the everyday to the adventurous. With a rich background in fragrance—including education in Grasse, France with the world's most esteemed perfumers—she has seamlessly assimilated traditional fine fragrance into the lifestyle of the contemporary woman to create a brand that's unique and wearable. Each scent in Lisa’s diverse fragrance line has been crafted to capture the essence of her favourite destinations from around the world to effortlessly transport women to places filled with beauty and tranquility.