Ex Idolo was founded in Mayfair, London in 2013 by Matthew and Tanya Zhuk. The core concept is showcasing rare and precious materials within sympathetic compositions. Their careful sourcing of the world’s finest and rarest aroma ingredients transforms each bottle into a portal, offering a glimpse into an elusive and secret world. Their style is rather not to be predictable, but to tell each olfactive story individually, and faithfully.
Ex Idolo offers a truly artisan experience that reflects the traditions of classic perfumery, using rare natural materials, hand packaging and small batch quality control.

Matthew Zhuk

Matthew Zhuk is one of the noses behind Ex Idolo perfumes. Bringing innovation but also paying homage to classic methods.

Tanya Zhuk

Tanya Zhuk discovered the power of olfaction from a young age, drawn to the scent of freshly-made vanilla creams in the pastry shop where her mother worked as an accountant. By the age of 14 she was combining natural materials such as vanilla, lavender and tonka to create solid perfumes. Those first steps turned into a serious interest in perfumery and today Tanya is the creative director of Ex Idolo.